Our goal is to spread the love for drinking coffee around the world and to empower baristas – those we know by name and those we want to shine a light on. We began as a humble way to share tips for making delicious coffee at home and today, the project has grown into a worldwide representation of the people behind every cup. It’s about more than just a deck of brewing recipes – it’s about bridging you with talented individuals around the world who share their knowledge and technique for better brews.
Brewing is meditation
Today we live in a world dominated by online media and sometimes it can be hard to switch off. In 2020, we were troubled with endless negative news every day and in 2021, life is only getting more overwhelming. We believe coffee can always bring a little peace to our daily lives. The process of brewing makes us feel calm in this chaotic world. Coffee brewing is a great way to take a break from our busy lives and relax with a comforting brew.
to Help Us Donate More
We are genuinely honoured to have been part of the process, but we want to continue to do more. As a way to help out those who have been immensely affected by the pandemic or who find themselves struggling in these current times, we would like to donate our profit to help baristas in need. This means part of our fundings from the Kickstarter and Indiegogo campaign will be allocated to them straightly.Pre-order to Support
48 tested and verified coffee recipes by coffee professionals
AeroPress, Pour-over, French Press, Moka Pot, Clever Dripper and Lilydrip
CE, ISO9001, ISO14001, FSC (Forest Stewardship Council)
Store your cards in our first class packaging, anti-scatch, magnetic flip over box with embossed logo and UV effect.
We use 69 * 121mm 400gsm art paper, anti-scratch matte laminated coding.
Easy to clean, longer shelf life to add to your coffee corner
In a world increasingly dominated by technology and functioning virtually, human connection is more important than ever. Worldwide there are over 400 billion cups of coffee consumed per year. The drink has become so utterly habitual that it tends to be consumed without being given a second thought or without knowing and understanding its roots.
Behind each of those cups, however, there is a story, a group of people, a process. The journey from bean to cup is a craft that deserves to be acknowledged. Each coffee represents an opportunity to appreciate, celebrate and advocate for the enthusiasm which upholds this entire industry. These are just some of the core values that I’m Not A Barista stands for.
Our goal is to tackle each of our projects with a renewed energy and zeal. Our coffee stories are meant to put a spotlight on baristas, placing an emphasis on the human aspect in coffee and helping to raise awareness for the people that are an important part of this industry, but who sometime’s get overlooked.
Building on this foundation, we want to use 2021 as a catalyst for increasing the tangible impact we have on baristas around the world. Our latest project is a mission inspired by the community which seeks to then give back to said community. Baristas work tirelessly to provide us all with our daily caffeine fix. More often than not their long hours of hard physical work receives too low a pay and the true value of their efforts is rarely recognised. Furthermore, the pandemic has been greatly detrimental for baristas on a global scale. As specialty cafés have closed their doors, both the barista’s profession and livelihood have been taken away. So, what can we do to help?
The Brewing Guide card deck aims to spread the joy of home brewing across the world while simultaneously bolstering the work of baristas. At the same time, this will provide you with a hassle free solution to your morning fix. Instead of the endless scrolling for that ‘perfect method’, you will be able to discover and enjoy 48 unique recipes from the comfort of your own kitchen.
As if that weren’t enough, each card represents so much more than a recipe: it is a vehicle for connection in these lonely times. Each card is representative of a particular barista who you can reach out to, whether because you want to learn from them, show gratitude for their work or simply bond over your shared passion for coffee. Nothing is more powerful than connection.
*All project profits will go back to baristas in need. Please check Transparency for more info.
We were born
Launched ZOOM coffee parties
Made 400 donations of coffee and brewing tools
Launch on Indemand on Indiegogo
Start international shipping
Launch "NEVER GIVE UP" Foundation
Heroes behind the project
Brandon O’Shea / Christos Klouvatos / Hrishikesh Mohite / Tanty Hartono / Ronaldo Hurtado / Łukasz Gałęcki / Michal Boček / Renan Dantas / Sarah J. Hannaway / Siew Hui Ong / Tzanetos Dalletos / Ray Murakawa / Orkun Ustel / Zach Vasquez / Priscila Pinho
Ronița Dragomir / Kiki / Alvin Cheng / Konstantinos Spanos / Fakhri Wiratama / Sulaiman Alalawi / Jared Dennison / Hafidz ‘Ryuki / Nicole Battefeld-Montgomery / Tim Rogg / Paul Asquith / Pedro Martinez / Ricardo Saavedra / Wendelien van Bunnik / Smayah Uwajeneza/ Naomi Carbin / Jessie Gao / Zarak Yusufzai
Alejandro Cardenas / Karolina Gaizauskiene / Daniella Gray / Sebastian Franzén / Renan Dantas / Martijn Vanbuel / Mónica Lezama / Łukasz Gałęcki / Idan Horowitz / Fakhri Wiratama / Faiz Noor / Martino / Michal Boček / Pravin Yadav / Siew Hui / Andres Randazzo / Guadalupe Delgadillo / Helio Moraes / bilal yıldız / Claudio Chávez / David Graus / Dawid / Eduardo Namura / Gerard Vecino / Hussain Alsanona / Muhammad farhan
Special thanks to these amazing people who donated their time to help us finalize our project.
Meet the interns behind the project. Click here to meet our former interns.
I’m very excited to be part of this lovely team. My coffee journey began when I had my first Freddo Cappuccino ( cold version of a cappuccino which usually has a small amount of cold milk foam on top) some years ago in Athens, Greece. Since then, I’m eager to learn more about coffee and always in the hunt for unique coffee spots around the world.
Special thanks to the following businesses who had so much faith in our project and wishes us success. With their donations, we could pay for printing brewing guide samples and shipping.
Special thanks to Дом Кофе for building a temporary filming team with talented coffee people and made our project video possible.
We are committed to using profit to help baristas with financial problems.
How many donations we can make?
Our goal is to inspire and motivate baristas to reach their fullest potential. Instead of donating a larger amount of money to one person, we want to inspire as many people as possible, which is why we focus on a small amount of donation to a larger group of people. Our current goal is to make $100 to 48 international baristas.
How much we can donate?
All profit after covering our office expenses, such as website, hosting, incorporation, accounting service, design resources, marketing, and more.
To keep the project as transparent as possible, we will publish all costs and revenue on our website. The brewing guide is our first physical product, considering we are fully based on volunteers and interns, more donation information will be available later.
What if I don’t see the email yet?
Check your spam folder. If you use Gmail, sometimes your invite will go to your “Promotions” tab. If you still can’t find it, search your inbox for “PledgeBox”
If that doesn’t work:
2. Click “Request New Invite”
3. Enter your email address (the one you pledged with)
4. Wait at least 10 minutes – then go to your email, open the invite, and click the giant button to confirm all your goodies
There’s something wrong with my pledge!
That’s not impossible. If you notice something is awry, you can send us a message directly to [email protected] and we’ll look at it for you.
What if I need to change my address?
As long as your items have not been locked, you can always change your address. Just simply log back in to https://survey.pledgebox.com/user/login and make the appropriate change. However, if you change your country, additional shipping costs may apply.
Apple ID Backers:
Backers who have pledged to the campaign using their AppleID but haven’t completely set up their Apple Pay account (linking their email address to their Apple Wallet) will have issues receiving their emails from PledgeBox. Those backers have a @privaterelay.appleid.com email address and will need to reach out to the creator team to update their email address.
Is it language independent? If not, will it be available in which language?
Only in English for now, but… we’re working with the global coffee community and planning to make it a real GLOBAL project. We are considering Arabic, Spanish, Chinese, Korean, Japanese, Italian, Russian and more…
If you want to help, contact us.
What is the measurement unit used in the cards?
- Card size: 70 * 120mm
- Volume: Millilitres
- Water temperature: Celsius °C
- Grinding size: 1-10
- We have a special card that explains to you what is the perfect grinding side for the recipe.
Is there be digital versions of the card available upon purchase?
No, they are handheld tangible cards. We intentionally designed our product to be independent of technology so you can utilise its functionality on a day when you might not want to be scrolling through your phone.
But stay tuned for our future project.
Will I be able to contact the recipe makers if I have any personal questions?
Risks and challenges
All of the work for this project has been completed by interns and volunteers. Together we have negotiated, designed and created this product. The driving force behind this project was a shared vision to deliver a simple product which maximises the at home brewing experience. As a young team we have been constantly learning and adjusting as we go and one of our main tasks has been raising the funds to allow for mass production, pay for professional designers and help give our product the final polish it needs.
Alongside this we have been working virtually during the COVID-19 pandemic. Due to these circumstances we may experience project delays; however we are striving to meet our goal of sharing our product this March.
Money raised on Kickstarter
11 Dropped backers
Kickstarter + Stripe processing fee 8.5%
- The Right roast
Production & Shipping
Updated on June 27, 2021. Operation and other office expenses are not included. We want to keep our promise to make donations to help 48 baristas in need. This means we will do our best to reach a 7% donation rate. We need your help to raise more fund to give back to the coffee community. You can join us on the Indiegogo charity project, you can list your coffee and brewing tools on our Indiegogo page as add-ons. From each bag of coffee or item sold, $2 will go to I’M NOT A BARISTA foundation.
Update on Jun 25, 2021
*Shipping cost has been increased a lot lately, due to the large packaging dimension of the uncut sheet, our shipping cost is 2 times expensive ($40 to US backers)