Brew Better Together
Let’s empower people behind the cup.
Click and view how we empower people behind the recipes
Our aim is twofold: empower baristas and spread the love for drinking coffee around the world. We wanted to create a product which takes the hassle out of brewing homemade coffee. Endlessly scrolling on our phones for new methods can be exhausting, hence our project provides a seamless method for accessing unique ways to create coffee at home. Connection is key for the coffee community and our product unites baristas, businesses and coffee lovers. All net profit will be fed back into the community. This product is made by the coffee community and simultaneously seeks to serve that community.
Our product contains 55 cards based upon hand selected major brewing methods: AeroPress, Pourover, French Press, Clever dripper, Moka pot.
The cards are symbolic of our community effort to create a collaborative product. Individuals from across the world have worked on this product and we are proud to say that our cards represent 30 countries, 64 recipe testers, 6 volunteers, and 10 interns. Therefore, each card is representative of much more than just a recipe, it acts as a door leading the reader to a community of like-minded coffee lovers.
Our decision to create tangible handheld cards as opposed to a virtual brewing guide was highly intentional. Today we live in a world dominated by online resources and sometimes it can be hard to switch off. Despite so many human connections being fostered online, we felt that we could bring this social element to a paper product. Hence, we went back to basics and designed our product to be independent of technology so you can utilise its functionality on a day when you might not want to be scrolling through your phone. This brewing guide eliminates the endless searching and makes brewing a perfect cup more simple than ever. All recipes have been tested and verified by the coffee community to ensure that each recipe delivers tasty coffee.
In a world increasingly dominated by technology and functioning virtually, human connection is more important than ever. Across our world, over 400 billion cups of coffee are consumed per year; the drink has become utterly habitual and tends to be consumed without knowledge or understanding of its roots. But behind each of those cups there is a story, a group of people, a process. The journey of bean to cup is a craft that deserves to be acknowledged. Each cup of coffee is an opportunity to appreciate, celebrate and advocate for the enthusiasm which upholds the industry. It is this ethos which underpins I’m Not A Barista.
We aim to tackle each project with a renewed energy and zeal. Our coffee stories are fantastic for validating baristas, bringing a human aspect to coffee and raising awareness for the people upholding the industry. Building on this foundation, we wanted to use 2021 as a catalyst for increasing the tangible impact we have on baristas. Our new project is a mission inspired by the community which seeks to then give back to the community. Baristas work tirelessly to provide us all with our daily caffeine fix. More often than not they work long hours for low pay and the value of their work is rarely recognised. Further, the pandemic has been greatly detrimental for baristas globally; with coffee shops being closed their profession and livelihood has been taken away. So, how can we help?
The Brewing Guide card deck aims to spread the joy of home brewing across the world whilst simultaneously bolstering the work of baristas. This is a hassle free solution to your morning fix. Save scrolling endlessly for the ‘perfect method’ and instead revel in 48 unique recipes from the comfort of your own kitchen. What’s more, each card represents so much more than a recipe; this is a vehicle for connection in lonely times. Each card is representative of a particular barista who you can reach out to; whether you learn from them, show gratitude for their work or simply bond over a passion for coffee this connection is powerful.
All profits back to baristas.
Meet the current interns behind the project. Click here to meet our former interns.
Special thanks to these amazing people who spent their time help us prepare our project
Curious whose brewing recipes you are using every day? We will publish the final list soon, Stay tuned.
Meet the recipe testers who help us discover great brewing recipes. If you are one of our testers, please join our Facebook group here
Abdul Razaka Bwambale
M. Hafidz a.k.a Ryu
Muhammad farhan Muslim
Andres Randazzo Sanchez
Renan Dantas (@eirenan)
Special thanks to the following coffee businesses.