When looking at a cup of coffee, it’s easy to overlook the number of people that were involved in the making of your morning beverage. Those working within the coffee community tend to focus solely on building relationships between suppliers and farmers and fail to support baristas’ craftsmanship.
The grueling hours, the incessant customers, and the often underwhelming salaries are not attractive features for employment or a long term profession, yet baristas continue to serve our cups out of love for the coffee community. Baristas prepare our favorite wake-me-up beverages while combating financial stress and sleep-deprived customers. It’s time to acknowledge their work, skills, and knowledge.
"Make coffee connect the world"
Drinking coffee is probably the one daily habit that we all share on a global level. However, we rarely know how much effort has gone into a great cup of coffee. Through each stage of the value chain, we have numerous coffee enthusiasts working hard with incredible passion, love, and good will. Humanity runs on coffee and we want to make this connect us all.
So why the I’M NOT A BARISTA T-shirt?
It’s a t-shirt on a serious mission but going about it in an ironic way; it can prove to be the ideal icebreaker in starting a conversation with others: “so … you are not a barista?”. Through the I’M NOT A BARISTA T-shirt, baristas are provided with an easy conversation topic for their customers to build relationships on. We’re not only improving our relationships with baristas but also building and increasing awareness about the world of coffee through the faces most consumers experience the coffee chain.
“Baristas connect the coffee world to ours”
Despite the existence of a global coffee community, many coffee-lovers are largely unaware of the industry’s unfeasible supply chain. Within 20 years, the world of coffee will shift dramatically, unless we act quickly. The underlying goal of our iconic t-shirts is to provide a segway for conversation between baristas and their customers. Through these connections, baristas can become mentors, educating coffee-lovers that their coffee may be harder to acquire within the decade.
"To celebrate the coffee community by empowering baristas to reach their fullest potential"
Our founder recognized baristas’ underrepresentation within the coffee industry and built this platform to share their stories and provide financial support. So next time you’re at your local, artisanal coffee shop, take a moment to thank your barista for their hard work.
Every great dream begins with a dreamer. Always remember, you have within you the strength, the patience, and the passion to reach for the stars and shine bright in the coffee world.
We’ve said it before: working as a barista means being a true craftsman! If you want to share your passion for coffee with millions of people, the competition stage is where you go to show all you’ve got to the world. We understand that this is not an easy journey, but what we’ve learned so far is that all the champions who achieved success, have done so by solving all the problems that presented themselves along the way. They found the help they needed within and when that was no longer enough, they reached out and found other helping hands that provided the much needed support on their voyage. And they kept on going…regardless of the obstacles that came their way. Do you find yourself in this description, are you also one of them?
As a NPO, we do our best to keep you constantly motivated and we believe that strong actions come from strong emotions. Coffee connects people, and you’re not alone on this journey. We are here alongside millions of others to help you reach your goal. Get inspired and motivated by real life coffee stories from baristas, roasters, farmers, and coffee enthusiasts around the world.
What we’ve achieved so far
We are fortunate enough to be currently receiving support from 24 countries that include The Netherlands, Greece, The United Kingdom, UAE, Saudi Arabia, Spain, Austria, Italy, Singapore, Germany, Russia, Romania, Mexico, Brazil, and The United States. Meanwhile, we managed to make a 100€ donation to a barista competed in the 2020 Greek Brewers Cup Championship.
Mar 20, 2020
#brewathome is a global social campaign designed to help the coffee community and customers navigate this global pandemic.
It aims to connect coffee roasters, baristas and consumers alike during this challenging time by encouraging coffee lovers to safely brew at home through online purchases from their local coffee roasters, while also helping them maintain interest in the business and promoting online sales either by sharing tutorials, tips, organizing online events, or appealing giveaways.
#brewathome represents our desire to support coffee and all the people who love it. We are aware of the economic impact that this situation will have on baristas and coffee lovers alike and want to help as much as we can by creating a fun and welcoming community that’s more than happy to provide tips and noteworthy inspiration to set you on a path of brewing great coffee at home.
We firmly believe in the connection aspect of coffee: be it an espresso at the end of a big meal with the family, a cappuccino with your best friend, the random chat with a stranger who’s sitting next to you at your favorite coffee shop or that short ten minute you and your colleague took to recharge after your lunch break.
Right now we all miss our family, friends, colleagues, and favorite baristas. It’s a moment in which we all need a bit more connection and support.
#brewathome wants to help by offering a safe space where people can bond, connect, share good coffee-making practices, entertain each other with challenges, and zoom parties. At the same time, we want to support roasters, coffee brand makers and, of course, baristas by promoting their work online and by encouraging people to buy their coffee and brew it in the safety of their own home.
What we’ve achieved
Until now, we have gained more than 180 international partners, and have gotten noticed and mentioned by already established coffee media outlets such as the Barista Magazine, Perfect Daily Grind, etc. We also receive support from more than 80 international volunteers that we’re grateful to have and have created a new Instagram account @brewathome_official to better promote small roasters and coffee businesses through building a new platform that connects everyone in the coffee industry in an easier and friendlier manner.
We also organized a big global #brewathome back-to-the-coffee-community giveaway with 16 partners and delivered 33 Prizes with coffee lovers around the world. The #brewathome is still going strong, and we will be launching more helpful programs to help roasteries, coffee shops, baristas, and other coffee people in the coffee world.
Micky Wang | Sebastian Franzén | Kaie Bird | Adrian Necula | Smayah Uwajeneza