Join #coffeemoustache
Bring a smile to people’s faces and raise awareness of baristas’ mental health issues.
WHY
It is more than raising general awareness; it is all about the coffee community and people behind the cups. Zero hour contracts in low paying work. Tips in the coffee industry aren’t anything close to hospitality industries; bars and restaurants receive much more. In busy periods the physical labour a barista puts into their work can be extraordinary. Twisting, turning, bending, and scraping, all to bring you the best cup of coffee possible. We can’t forget about these passionate individuals during a time where their mental health can be challenged.
So many individuals who have committed their lives to serving the best coffee possible have lost the stability in life that they worked so hard to gain. This is why we want to bring attention to barista health with our #coffeemoustache contest. Show off your coffee moustache and bring a smile to people’s faces and raise awareness of mental health issues.
HOW
To give real value back to the community, we have teamed up with some of our partners to help create awareness and try to give something back in these uncertain times. We will also organise online events, invite special guests, and talk about coffee, baristas’ challenges, and how to help them in difficult times. Through this #coffeemoustache contest, we will again connect the global coffee community, so join us and Do Good together.
Campaign timeline
#coffeemoustache event: Nov 13 -27, 2020
Winner Announcement: Nov 30, 4:00 PM GMT
Partner signup
- We welcome you to join this community event and bring a smile to people’s faces and raise awareness of coffee people’s physical and mental health issues.
- To join us as a partner, simply scroll down to the bottom of this page and fill out the signup form. After receiving your application, we will add your logo and list you on the #coffeemoustache map.
- If you want to have an Instagram live chat with us to talk about your story, career, or barista life, please book a time with us at Setmore
- Download the photos below and use the caption for a post on your Instagram, let’s do this together.
Our Partners
We want to see your #coffeemoustache
A step by step guide I’M NOT A BARISTA version to making a #coffeemoustache without an espresso machine. Equipment needed – Your favourite cup, coffee, milk (yes it can be non dairy), French press, or some fancy gadgets like Nanofoamer. If you are a professional latte artist, stay tuned for our latte art champion #coffeemoustache Instagram live.
- Make coffee. This can be however you like it. Espresso, Filter, Moka Pot. Your choice.
- Heat milk in sauce pan/microwave to a little hotter than you like to drink it.
- Pour milk into French press.
- Push plunger down so that the milk comes through the mesh filter.
- Plunge up and down very quickly until the milk is as frothy as you like it.
- Take out plunger and pour milk into coffee
- Take a big gulp of you delicious frothy coffee, letting it really hit that top lip
- Take many pictures and post them on your Instagram. use hashtag #coffeemoustache and tag us @iamnotabarista and @brewathome_official
Event timeline
#coffeemoustache event: Nov 13 -27, 2020
Winner Announcement: Nov 30, 4:00 PM GMT
How to participate?
This is an open global campaign for all coffee lovers and people behind the cups. As long as you love coffee, you shall join us.
- Make a post of your fancy coffee moustache, #brewathome and drink all to way for a perfect #coffeemoustache
- Copy and paste the following content,
“This is a tough time for baristas and everyone who works in the coffee industry. Many independent cafes have had to close and baristas have lost their jobs. I’M NOT A BARISTA @iamnotabarista wants to remind everyone to check in on each other and keep in contact in these challenging times, barista, or not. Bring a smile to people’s faces and raise awareness of baristas’ mental health issues.”
- Tag us @iamnotabarista and @brewathome_official so that we can see your fancy #coffeemoustache.
- Invite as many friends as possible in the caption, tag your friends, and invite them to join this campaign.
- This is a global community campaign, so be creative, have fun, and help baristas together. We also have special prizes to thank you for your support, Check the section for more prize details. Remember, we win and share because sharing is caring.
Prize for best #coffeemoustache
To give real value back to the community, we have teamed up with our #brewathome campaign partners to help create awareness and try to give something back in these uncertain times. As always, we highly recommend you win and share your prize with your friends, bring a smile to your friend’ face, and raise awareness of baristas’ health issues together.
