Catherine Gu
In the world of coffee, where the aroma of freshly ground beans can tell a story of passion and dedication,…
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Our Mission
“To celebrate the coffee community by empowering baristas to reach their fullest potential”
Our Achievements
Trusted by 23000 people worldwide Independent NPO >250 coffee stories 3 seasons Podcast MOMENTEM - Brewing Guide Coffee Wristbands in 16 countries > $6900 USD raised
Coffee Wristband Charity Program
Every wristband purchased enacts a positive impact on the lives of those in the local coffee community.
Podcasting
to empower people behind the cup
We are always amazed by the incredible stories of baristas from all over the world, and we are thrilled to share with you our podcast, The I’M NOT A BARISTA Podcast. Our podcast features some truly fantastic coffee stories from baristas and coffee professionals all around the globe, so you can enjoy them on the go.
Why "NOT A BARISTA" ?
We’re on a serious mission
but going about it in an ironic way. Our brand I’M NOT A BARISTA can prove to be the ideal icebreaker in starting a conversation between baristas and coffee consumers. All profit from our merchandise goes towards baristas in need.
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