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Our Mission

“To celebrate the coffee community by empowering baristas to reach their fullest potential”

Every cup of coffee tells a story, and every barista has a journey worth celebrating. At I'M NOT A BARISTA, our mission is not just to empower coffee people but to give them a platform to share their voices, their challenges, and their triumphs. These stories are a testament to the passion, resilience, and artistry that bring coffee to life.

Coffee Wristband Charity Program

Every wristband purchased enacts a positive impact on the lives of those in the local coffee community.

Why “NOT A BARISTA” ?

We’re on a serious mission

but going about it in an ironic way. Our brand I’M NOT A BARISTA can prove to be the ideal icebreaker in starting a conversation between baristas and coffee consumers. All profit from our merchandise goes towards baristas in need.

Podcasting

to empower people behind the cup

We are always amazed by the incredible stories of baristas from all over the world, and we are thrilled to share with you our podcast, The I’M NOT A BARISTA Podcast. Our podcast features some truly fantastic coffee stories from baristas and coffee professionals all around the globe, so you can enjoy them on the go.

Listen now

Our Achievements

Trusted by 23000 people worldwide Independent NPO >250 coffee stories 3 seasons Podcast MOMENTEM - Brewing Guide Coffee Wristbands in 16 countries > $6900 USD raised