#brewathome is a global social campaign to help the coffee community and our customers during the current global pandemic. It aims to connect coffee roasters and baristas to consumers at this challenging time, encourage coffee lovers to brew safely at home through purchasing online from local coffee roasters, and help them maintain interest in the business and promote online sales by sharing tutorials, tips, online events, and giveaways. 

#brewathome represents our desire to support coffee and the people who love it. We are aware of the economic impact that this situation will have on baristas and coffee lovers alike. We want to help as we can – by creating fun, welcoming community as well as providing tips and inspiration for brewing great coffee at home.

We firmly believe that coffee means connection: be it an espresso at the end of a big family meal; a cappuccino with your best friend; the random chat with another customer at your favorite coffee shop, or the time spent with a colleague recharging with some bean juice in the office. Right now, we miss our family, friends, colleagues, and favorite baristas. It’s a moment when connection and support are needed more than ever before

#brewathome wants to help by offering a safe space where people can bond, connect, share good coffee-making practices, entertain each other with challenges, and zoom parties. At the same time, we want to support roasters, coffee toolmakers, and baristas by promoting their work and encouraging people to buy their coffee and brew it in the safety of their homes.

Any contribution is very much welcome: coffee lovers can support the project by tagging us in a video, photo, or Instagram story and using the hashtag #brewathome. As a first step, we are now trying to support roasters and coffee tools companies worldwide.