#brewathome is a global social campaign to help the coffee community and our customers during the current global pandemic. It aims to connect coffee roasters and baristas to consumers at this challenging time, encourage coffee lovers to brew safely at home through purchasing online from local coffee roasters, and help them maintain interest in the business and promote online sales by sharing tutorials, tips, online events, and giveaways.
#brewathome represents our desire to support coffee and the people who love it. We are aware of the economic impact that this situation will have on baristas and coffee lovers alike. We want to help as we can – by creating fun, welcoming community as well as providing tips and inspiration for brewing great coffee at home.
We firmly believe that coffee means connection: be it an espresso at the end of a big family meal; a cappuccino with your best friend; the random chat with another customer at your favorite coffee shop, or the time spent with a colleague recharging with some bean juice in the office. Right now, we miss our family, friends, colleagues, and favorite baristas. It’s a moment when connection and support are needed more than ever before
#brewathome wants to help by offering a safe space where people can bond, connect, share good coffee-making practices, entertain each other with challenges, and zoom parties. At the same time, we want to support roasters, coffee toolmakers, and baristas by promoting their work and encouraging people to buy their coffee and brew it in the safety of their homes.
Any contribution is very much welcome: coffee lovers can support the project by tagging us in a video, photo, or Instagram story and using the hashtag #brewathome. As a first step, we are now trying to support roasters and coffee tools companies worldwide.
“To me, #brewathome is an oasis of positivity during this very difficult time and a very powerful social media movement that brings together roasters, coffee accessory companies and customers. I am so happy to be a part of this and work with this incredible team of people.”Lisa LigonSales & Marketing Manager for AeroPress Coffee Maker
“Coffee is Community, and right now the Community needs to come together, to keep it together. The initiatives we’re taking will ensure that coffee lovers everywhere will continue to enjoy one of their greatest comforts in life as they self-isolate at home, while at the same time, minimize the losses this pandemic will inflict on our brothers and sisters in Coffee.”Andrew PernicanoHead of Brand at Flair Espresso
“#brewathome for me is a kind of life style. We should stay at home in these day and we should do it in the best possible way.”@specialty_palCoffee Blogger in Milan
“Coffee really connects people! I’m really glad to be a part of something bigger with #brewathome campaign. Hoping our efforts can help people around the globe in these troubled times.”Alvin ChengHong Kong
“#BREWATHOME is an exact expression of what the coffee community does best: inclusion, support and togetherness. We're all feeling anxious, isolated and stripped of our normal lives so knowing there's a hub of fellow coffee lovers who are in the same position definitely helps!”Maja WisniewskaCoffee blogger, Southampton UK
“#brewathome is a very important initiative in these times of crisis. Both the social part, connecting people when the world seems dark, but also to stimulate the coffee business and make our part in helping them survive until times are more fruitful.”Sebastian FranzenOwners of Ceramics & More
Our Campaign Partners
Updated on May 4, 2020
#brewathome offers you a world of potential. We use the cross-promotion strategy to promote our partners on Instagram, we help you boost brand exposure, reach new customers, and increase sales. It is like working in a team, make a repost each time we tag you, participate in our multi-partner giveaway, we help each other in difficult time, and build long term relationships with each other.
We encourage coffee lovers to dive in, roll up their sleeves, and take on the many opportunities to discover new coffee beans, new brewing gears, and different brewing methods to #brewathome with fun and more human connection with others. There are unlimited opportunities for you to meet your business partners, seek new collaborations, and growth opportunities.
As an NPO, we don’t take any commission from any partners promoted in this campaign. We just want to connect the dots and help coffee business and coffee people
The best way to support your local coffee roasteries is to make a direct purchase from their webshop. Thanks to our partners, you can use code brewathome to get your special offers. We created this special #brewathome roaster map to help you discover affordable and tasty coffee around you.
During the current pandemic, your coffee community needs your help more than ever. Currently, we are looking for volunteers to help us with the #brewathome campaign. If you are good at…
content writing, copywriting, marketing, media & press, sales, storytelling, blogging, podcasting,
photography, videography, graphic design, UX/UI
project management, fundraising, legal & law,
APP developing, web developing, or you’re a passionate barista/roaster with a great network in the coffee community, welcome to join our team.
Share #brewathome with the world
Your local coffee community needs your help more than ever.
Download the images below and share them on your Instagram, tag your local roasters and coffee businesses.
If you couldn’t find native language, please contact us email@example.com
Special thanks to L.A Coffee Masters ‘19 Champion Carlos de la Torre for the Spanish translation, updated by Andrea Pérez de Celis on 04.04.2020
Special thanks to ABC Roasters for the Russian translation
Special thanks to Irina for the Russian translation, May 6, 2020.