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101 Coffee Stories: Dedicated To The Coffee People Behind the Cup

The coffee journey of those behind your morning fuel; Get to know the real coffee world and change the way you see coffee.


Global Coffee Festival 2020

The Global Coffee Festival is the largest worldwide coffee event. Usually, local festivals that take place throughout the year, these festivals showcase local talent, have guest speakers, and debate issues at the forefront of the coffee industry. This year Allegra Events is hosting the first-ever virtual festival. Whether it’s home brewing, sustainability, or challenges to the industry that spikes your interest, this is the event for you. It is an all-day event which you can attend free of charge!

For the first time ever you can hear I’M NOT A BARISTA speak at this worldwide event. Listen to us share our story, how we got to where we are, and how you can join us in our mission.

Join us at 16:30 GMT on Saturday 31st October.
Zoom Event Link:

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Our Mission

“To celebrate the coffee community by empowering baristas to reach their fullest potential”

How to empower baristas to save the coffee industry together?

Drinking coffee is probably the one daily habit that we all share on a global level. However, we rarely know how much effort has gone into a great cup of coffee. Through each stage of the value chain, we have numerous coffee enthusiasts working hard with incredible passion, love, and goodwill. From the beginning, we set out to create a platform meant to have a global social impact that can help to transform the professional image of your average barista while also improving their social value and offer them support in maximizing their contribution to the coffee industry. Humanity runs on coffee and we want to make this connect us all


coffee stories


coffee & tools donated


Supporters from all over the world
#brewathome campaign

From March 2020

  • Donated 300+ bags of coffee
  • 60+unit brewing tools
  • Promoted 180 coffee roasteries and business
  • Organized 10+ virtual coffee events
Learn more

Help the global coffee community in difficult times

#brewathome is a global social campaign to help the coffee community and our customers during the current global pandemic. Through the #brewathome campaign, we are able to build a platform to connect everyone in the coffee industry. We collect and share coffee tutorials and brewing tips, organize online coffee events. Moreover, we team up with hundreds of international coffee brands to give back real value to the community.

What They’re Saying

This is not an entry but would like to give thanks to the whole coffee community!

Celestine Bernadette@agentceles

I really like your stories… I feel that it fits me perfectly. It is such a wonderful space for all of us. Coffee industry workers, farmers, baristas. Thank you and keep up the GREAT WORK.

Carla Flores-Gomez Fiallos@km34.5

Just came across your page this morning. Just want to say how fantastic this page and getting the stories of all coffee professionals out there. Much love!

Ziggy Varamulia@ziggymakescoffee

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