Brew like a barista.
The Brewing Guide Card Deck is the coffee project that empowers baristas behind the cup.
Our aim is twofold: empower baristas and spread the love for drinking coffee around the world. We wanted to create a product which takes the hassle out of brewing homemade coffee. Endlessly scrolling on our phones for new methods can be exhausting, hence our project provides a seamless method for accessing unique ways to create coffee at home. Connection is key for the coffee community and our product unites baristas, businesses and coffee lovers. All net profit will be fed back into the community. This product is made by the coffee community and simultaneously seeks to serve that community.
Sharing brewing tips has always been part of our ethos. In early 2020, I’M NOT A BARISTA initiated a social campaign #brewathome that aims to rejuvenate the coffee community in the midst of the global pandemic. We collect and share coffee tutorials and brewing tips as well as organising online social events. Moreover, we have collaborated with international coffee brands and utilised their expertise to give back to the community. This Brewing Guide is an extension of the #brewathome campaign which aims to give you access to a global community from the safety of your own kitchen.
Our product contains 55 cards based upon hand selected major brewing methods:AeroPress, Pourover, French Press, Clever dripper, Moka pot and more.
The cards are symbolic of our community effort to create a collaborative product. Individuals from across the world have worked on this product and we are proud to say that are cards represent 26 countries, 58 recipe testers, 8 volunteers and 10 interns. Therefore, each card is representative of much more than just a recipe, it acts as a door leading the reader to a community of like minded coffee lovers.
Our decision to create tangible handheld cards as opposed to a virtual brewing guide was highly intentional. Today we live in a world dominated by online resources and sometimes it can be hard to switch off. Despite so many human connections being fostered online, we felt that we could bring this social element to a paper product. Hence, we went back to basics and designed our product to be independent of technology so you can utilise its functionality on a day when you might not want to be scrolling through your phone. Our product eliminates the endless searching and makes brewing a perfect cup more simple than ever.
My name is Micky Wang, the founder of I’M NOT A BARISTA. I am a huge fan of coffee, and I have a strong passion for helping the people in the coffee community, especially baristas working hard behind the bar. I believe the best way to help address various challenges facing by the coffee world is to empower baristas and make them the ambassador to raise awareness of the problems every coffee lover is facing today.
In a pandemic, we are isolated at home, but we never stop loving coffee. More and more people start brewing coffee at home, we want to make delicious coffee easy to brew and make everyone feel connected. We have great technologies, but what is the best way to deliver a simple cup of delicious coffee with the minimum distraction to enjoy that little piece of the day? We believe the simpler the better, that is why we got the idea to collect and share brewing recipes and connect the world through simple classic cards.
This project was run by me and our small team, consisting of 5 board members and about 10 interns from 8 countries. We never met in real life, but coffee connects us. We work hard and learn by doing.
Meet our interns behind the project.
Special thanks to these amazing people who spent their time help us prepare our project
All of the work for this project has been completed by interns and volunteers. Together we have negotiated, designed and created this product. The driving force behind this project was a shared vision to deliver a simple product which maximises the at home brewing experience. As a young team we have been constantly learning and adjusting as we go and one of our main tasks has been raising the funds to allow for mass production, pay for professional designers and help give our product the final polish it needs.
Alongside this we have been working virtually during the COVID-19 pandemic. Due to these circumstances we may experience project delays; however we are striving to meet our goal of sharing our product this March.
We are committed to using all profit to help baristas with financial problems in COVID-19. None of the team members in this project is paid, including full-time founder & CEO Micky Wang who has spent a full year on running I’M NOT A BARISTA. However, the profit from this project will be used partially to cover our operational expenses, such as website hosting, incorporation, accounting service, design resources, paid media, and more.
To keep the project as transparent as possible, we will publish all costs and revenue on our website. Please check notabarista.org for detailed information. If you have any question, please contact us through email email@example.com
Thanks to the supply chain we have very cost-effective ways of getting your copy of The Brewing Guide to you. We’ll explain this for each region:
We will ship brewing guide across the world by boat from China to the US and Canada, a process that takes about ## days.
Those games will then travel by truck to an Amazon fulfillment center (~5 days), from where they will be sent to backers in the US (5-10 days). The total shipping and customs cost per unit is about $12, which we’ve wrapped into the price of the game on Kickstarter.
This is exactly the same as the Canada-bound shipment, except this one goes to ### in ### country. The total shipping and customs cost per unit is about $12/€10, which we’ve wrapped into the price of the game on Kickstarter. Note: Norway and Switzerland are not in the EU, so backers in those countries should provide an EU shipping address if they want free shipping (family, friends, Poste Restante in Sweden, or a DHL pack station in the EU).
It’s quite expensive and time-consuming to ship individual packages to South America, Mexico, non-EU Eastern Europe, Asia, Australia, New Zealand, etc. To share the brewing guide with the coffee lovers from the world, we set up a special fulfilment centre in Shenzhen/Hong Kong to minimize the shipping time and cost for our backers from these countries.
If you have a friend/friends who love coffee too, we highly recommend that you back 2 decks of brewing guides to reduce the total cost.
Our manufacturer has graciously offered to send a limited number of shipments directly from China to backers in Asia, Australia, and New Zealand (hence why these backers will get the games earlier than the rest of the world). This is only cost-effective if we send at least 10 decks of brewing guides to each location. Hence the only pledge level available to backers in Asia, Australia, and NZ is the $### pledge level for 10 guides each. If you are an individual in those regions who only wants 1 game, you can put your name and contact info on in this Google sheet so people who have arranged a group buy in your country can reach out to you.
Size of each pack is 13.3 x 8 x 3.5 Wait. What does this even indicate? It means that it is small enough to be carried everywhere, big enough for you to easily read and the perfect size for displaying it at your coffee bar.
It is only available in English for now. But who knows what the future holds, maybe we can launch it in other languages. Contact us if you want us to launch it in your native language here! And subscribe to our newsletter to get the latest updates!
Ooops! You did it again *face palm* That’s alright, we got you covered! They are water resistant. You can take a deep breath now.
Wow! You are really detail-oriented! So basically, one of the cards explain our mission statement, the other card shares the names of the people involved in the making of the cards, then we have a golden ticket card (stay tuned for the update) another card provides information on how to perfectly grind your beans and the remaining cards share key information regarding brewing methods of AeroPress, Pourover, Moka and French Press.
Yes! Stay tuned! Our interns and volunteers are working really hard to to launch the most extensive online coffee brewing recipe guide ever! After the physical product is launched we will be purely focusing on designing the digital version! Go ahead and subscribe to our newsletter to get the latest info ASAP!
To secure your order, you need to pledge in the Kickstarter website which will be charged upon the closure of the campaign. Shortly after the campaign is over, the decks will be shipped.
Individuals from across the world have worked on this product and we are proud to say that are cards represent 26 countries, 58 recipe testers, 8 volunteers and 10 interns. Therefore, each card is representative of much more than just a recipe, it acts as a door leading the reader to a community of like minded coffee lovers.
No, our job is to focus on helping baristas. We’re using a professional printing company. We don’t anticipate any significant issues, however, if there are any delays, we will be sure to keep you informed.
Although there are many methods we have chosen the most popular ones:
We can help you to get one Get a French Press
They are not only cheap but also very useful. A French press is regarded by many as one the best way to make coffee because all the oil, and therefore flavour, remains in the coffee instead of being filtered out as in drip systems.
Do you like clean, clear and consistent coffee?
Then, Pour Over is what you are looking for as gives you the possibility to distinguish different flavours. Tends to draw less acidity and let you taste the flavours.
So, if you want you to enjoy your morning coffee in a classic way this is the most traditional and technically easiest way to prepare coffee.
If you still do not have one, you can get it through this link Pour over
Time to use it Moka Pot.
The deck has 12 different recipes to teach and encourage you to use you your Moka Pot. This tool has been in many households for decades due to its ease to make a cup of coffee and its posterior ease to clean it. This method produces richer, thicker and stronger coffee.
Probably, this is the most unusual tool out of the four used in our recipes.
Last one but not least handy as produces rich, smooth, low acidity coffee without bitterness. It has a clean taste with clearly defined flavour notes thanks to the paper filter that stops any oil and sediment from getting in the cup.
We do offer it. We will ship the cards globally reaching as many countries as backers we get from different countries. You won´t miss your deck.
In our Kickstarter site, we do provide the amount of how much you will be charged for the delivery as this amount will vary depending on the location. As a reference for Europe,
As soon as the project succeeds the cards will be shipped. For international orders, its most likely going to be shipped out by economy (3-15 days) or no rush (7-15 business days) method. We are working with two transport companies, so the most suitable should be used depending on your location too.
Sure, we thought about that as we do not want anyone to feel uncertain. As soon as your deck is shipped you will get an email with a tracking number which will let you know what is going on and where your order is every moment.
To protect backers information, Kickstarter does not require shipping information until the campaign is officially over. Once the project success, we´ll send you a form requiring your address and other details.
Absolutely! Every recipe maker’s contact details will be able through the QR code embedded in the cards. You can access their contact details via scanning the code with your smart phone!
You came to the right place buddy! We can assure you 100% that this deck will make your special person smile 🙂 What’s more? We can even arrange a digital gift card along with the deck upon request!
We will work with our backers to make sure they are satisfied with their pledge, and their deck. If you have an issue or concern, we encourage you to contact us!
Sure, all backer´s names will be displayed on a card. We want to thanks those who have helped us providing their recipes, backers, interns and volunteers.
We’re working directly with multiple interns and volunteers from all around the world with different perspectives, diverse educational backgrounds and assorted skills to ensure everything goes smoothly in every step of the campaign. We don’t anticipate any issues, but if there are any delays, we promise to be transparent and keep you informed every step of the way.
This card deck is not the first physical product we’ve created. We’ve been selling merchandise on (notabarista.org) for a while now so we have experience in production, fulfilment, and shipping. You can have a look at our shop