With the Covid-19 outbreak panic leaving us stuck at home, social media has proven to be a wonderful way to (re)connect with friends, family and even the vibrant community of coffee lovers from all around the world.
When we began to work from home because of the current situation, we started using the hashtag #brewathome in our social media posts. And we weren’t even aware of the fact that we actually joined a global movement that was started by I’M NOT A BARISTA, a nonprofit organization dedicated to supporting coffee professionals. They started the #brewathome social media campaign to connect coffee roasters and baristas to consumers at this challenging time.
By encouraging coffee lovers to brew safely at home through the #brewathome campaign, I’M NOT A BARISTA is helping people find connection to others while staying safe. “Baristas bring the world together through a cup of coffee,” says I’M NOT A BARISTA founder Micky Wang. “Alone, we are strong; together, we are stronger!”
The #brewathome campaign helps roasters and other coffee “people” bring their expertise to coffee lovers worldwide by encouraging them to share video tutorials about home brewing, coffee science, introduction to coffee tasting, and different coffee origins on their Instagram accounts.
To learn more about the campaign, you can check the official website for a list of ever growing number of participating roasters who are sharing their coffee brewing knowledge. GOAT STORY joined the campaign and we’re offering all coffee lovers a 15% discount on all our gear with the coupon code brewathome.