Introducing

The Coffee Brewing Guide: Brew specialty coffee like a pro barista

The first coffee brewing card deck

A new way to explore your brewing experience

The I’M NOT A BARISTA Brewing Guide is the very card deck which celebrates a global love for coffee. Our project began with the humble idea of sharing tips to help others make delicious coffee from home. Now we are proud to have produced a deck of cards containing recipes from baristas around the world. Our product encompasses more than just brewing recipes, it represents talented individuals globally and it is our mission to share their knowledge with you.

Purpose

HUMANITY RUNS ON COFFEE

Our aim is twofold: empower baristas and spread the love for drinking coffee around the world. We wanted to create a product which takes the hassle out of brewing homemade coffee. Endlessly scrolling on our phones for new methods can be exhausting, hence our project provides a seamless method for accessing unique ways to create coffee at home. Connection is key for the coffee community and our product unites baristas, businesses and coffee lovers. All net profit will be fed back into the community. This product is made by the coffee community and simultaneously seeks to serve that community.

About the project

Maximize your coffee brewing experience

Sharing brewing tips has always been part of our ethos. In early 2020, I’M NOT A BARISTA initiated a social campaign #brewathome that aims to rejuvenate the coffee community in the midst of the global pandemic. We collect and share coffee tutorials and brewing tips as well as organising online social events. Moreover, we have collaborated with international coffee brands and utilised their expertise to give back to the community. This Brewing Guide is an extension of the #brewathome campaign which aims to give you access to a global community from the safety of your own kitchen.

Multiple Brewing methods

You can master 4 of the most popular brewing methods: AeroPress, Pourover, French Press, and Moka.

Pick and brew

A no hassle way to brew speciality coffee, just pick and card and go.

People behind the Cards

People behind the cards: meet the 48 baristas behind your cards- let’s get connected.

Less is more

Save time by utilising this simple method available at your fingertips. 

Join our movement

Join our movement: together we can work simultaneously to generate from and give back to the community.

Learn and grow

Expand your own knowledge by mastering something new.

aeropress comparision A side aeropress comparision B side

Not just a recipe colleciton, but a new way to connect with the coffee community.

Our product contains 55 cards based upon hand selected major brewing methods:AeroPress, Pourover, French Press, Clever dripper, Moka pot and more.
The cards are symbolic of our community effort to create a collaborative product. Individuals from across the world have worked on this product and we are proud to say that are cards represent 26 countries, 58 recipe testers, 8 volunteers and 10 interns. Therefore, each card is representative of much more than just a recipe, it acts as a door leading the reader to a community of like minded coffee lovers.

Why the Brewing Guide?

Our decision to create tangible handheld cards as opposed to a virtual brewing guide was highly intentional. Today we live in a world dominated by online resources and sometimes it can be hard to switch off. Despite so many human connections being fostered online, we felt that we could bring this social element to a paper product. Hence, we went back to basics and designed our product to be independent of technology so you can utilise its functionality on a day when you might not want to be scrolling through your phone. Our product eliminates the endless searching and makes brewing a perfect cup more simple than ever.

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Brewing Guide Specifications

What you will get

Multiple brewing methods

AeroPress, Pourover, French Press, Moka, Clever Dripper, and Lilydrip

48 recipes

48 recipes: you will receive 48 carefully selected, polished brewing recipes from across the world.

Seamless design

our card dimensions are 70 x 120mm with a weight of 500g

Perfect packaging

store your cards in our first class packaging with dimensions of 128x78x28mm

Top quality

our cards are made from durable, long lasting, waterproof art paper.

Golden Ticket

lucky buyers will receive a golden ticket, allowing them to arrange a one on one meeting with a world champion and gain unique, personalised brewing tips.
Reward

Humanity runs on coffee

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People behind the brewing guide

My name is Micky Wang, the founder of I’M NOT A BARISTA. I am a huge fan of coffee, and I have a strong passion for helping the people in the coffee community, especially baristas working hard behind the bar. I believe the best way to help address various challenges facing by the coffee world is to empower baristas and make them the ambassador to raise awareness of the problems every coffee lover is facing today.

In a pandemic, we are isolated at home, but we never stop loving coffee. More and more people start brewing coffee at home, we want to make delicious coffee easy to brew and make everyone feel connected. We have great technologies, but what is the best way to deliver a simple cup of delicious coffee with the minimum distraction to enjoy that little piece of the day? We believe the simpler the better, that is why we got the idea to collect and share brewing recipes and connect the world through simple classic cards.

This project was run by me and our small team, consisting of 5 board members and about 10 interns from 8 countries. We never met in real life, but coffee connects us. We work hard and learn by doing.

Risks and challenges

All of the work for this project has been completed by interns and volunteers. Together we have negotiated, designed and created this product. The driving force behind this project was a shared vision to deliver a simple product which maximises the at home brewing experience. As a young team we have been constantly learning and adjusting as we go and one of our main tasks has been raising the funds to allow for mass production, pay for professional designers and help give our product the final polish it needs.

Alongside this we have been working virtually during the COVID-19 pandemic. Due to these circumstances we may experience project delays; however we are striving to meet our goal of sharing our product this March. 

Transparency

We are committed to using all profit to help baristas with financial problems in COVID-19. None of the team members in this project is paid, including full-time founder & CEO Micky Wang who has spent a full year on running I’M NOT A BARISTA. However, the profit from this project will be used partially to cover our operational expenses, such as website hosting, incorporation, accounting service, design resources,  paid media, and more.

To keep the project as transparent as possible, we will publish all costs and revenue on our website. Please check notabarista.org for detailed information. If you have any question, please contact us through email [email protected]

Frequently Asked Questions

We are committed to using all profit to help baristas with financial problems in COVID-19. None of the team members in this project is paid, including full-time founder & CEO Micky Wang who has spent a full year on running I’M NOT A BARISTA. However, the profit from this project will be used partially to cover our operational expenses, such as website hosting, incorporation, accounting service, design resources,  paid media, and more.

To keep the project as transparent as possible, we will publish all costs and revenue on our website. Please check notabarista.org for detailed information. If you have any question, please contact us through email [email protected]

Thanks to the supply chain we have very cost-effective ways of getting your copy of The Brewing Guide to you. We’ll explain this for each region:

The United States and Canda

We will ship brewing guide across the world by boat from China to the US and Canada, a process that takes about ## days.

Option B:

Those games will then travel by truck to an Amazon fulfillment center (~5 days), from where they will be sent to backers in the US (5-10 days). The total shipping and customs cost per unit is about $12, which we’ve wrapped into the price of the game on Kickstarter.

European Union

This is exactly the same as the Canada-bound shipment, except this one goes to ### in ### country. The total shipping and customs cost per unit is about $12/€10, which we’ve wrapped into the price of the game on Kickstarter. Note: Norway and Switzerland are not in the EU, so backers in those countries should provide an EU shipping address if they want free shipping (family, friends, Poste Restante in Sweden, or a DHL pack station in the EU).

Any country not in the EU nor the US/Canada:

It’s quite expensive and time-consuming to ship individual packages to South America, Mexico, non-EU Eastern Europe, Asia, Australia, New Zealand, etc. To share the brewing guide with the coffee lovers from the world, we set up a special fulfilment centre in Shenzhen/Hong Kong to minimize the shipping time and cost for our backers from these countries.

If you have a friend/friends who love coffee too, we highly recommend that you back 2 decks of brewing guides to reduce the total cost.

Asia/Australia/NZ (bulk pledge level only; free shipping):

Our manufacturer has graciously offered to send a limited number of shipments directly from China to backers in Asia, Australia, and New Zealand (hence why these backers will get the games earlier than the rest of the world). This is only cost-effective if we send at least 10 decks of brewing guides to each location. Hence the only pledge level available to backers in Asia, Australia, and NZ is the $### pledge level for 10 guides each. If you are an individual in those regions who only wants 1 game, you can put your name and contact info on in this Google sheet so people who have arranged a group buy in your country can reach out to you.